What can you expect from the tour?
Upon arrival you will be welcomed by a personal guide who will accompany you throughout the visit.
We'll begin with a visit to the Belgian Cycling Factory, the manufacturer of the famous Ridley and Eddy Merckx bicycles. You'll get an exclusive behind-the-scenes look at the production process: from logistics to the paint shop and assembly department.
Then we'll head to our innovative Experience Center: Bike Valley. Here you'll discover our wind tunnel, climate chamber, and Bikefit technology.
You will then receive an exclusive preview of the latest collections in our showroom, where the latest Ridley and Eddy Merckx bicycles will be presented.
We end the tour in our cozy cycling café, where you can enjoy a drink and a piece of Limburg cake.
Practical information
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The tour costs €25 per person.
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There is a minimum of 4 people per group.
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For groups of 20 to 25 people, we provide one guide.
Available times
We offer guided tours every day.
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Start times possible between 08:00 and 19:00.
